The Power Of Purpose: How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic
As more and more companies find their purpose and innovate around ways to use business as a force for good, one of the most under-reported success stories has to be that of Adidas and their collaboration with the pioneering non-profit Parley for the Oceans to tackle the problem of marine plastic waste – it is estimated that by 2050 there will be more plastic than fish in the ocean.
The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented a technological and design mike drop heard by sneakerheads and design fans around the world. The shoe upper was made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, as well as illegal deep-sea gillnets retrieved by Parley for the Oceans’ partner organization Sea Sheperd.
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(Photo credit: Adidas)