Iceland removes plastic packaging from fresh produce lines in ‘greengrocer’ scheme
Supermarket Iceland is trailing the removal of plastic packaging from its fruit and vegetable lines at one of its largest UK stores, in a bid to gauge whether consumers are willing to buy loose produce.
Launched today (26 February) at Iceland’s Food Warehouse in Liverpool, the 12-week trial will see 35 produce lines sold loose and a further 27 switched to plastic-free packaging alternatives, such as recyclable paper pulp punnets for soft fruits and cotton nets for onions.
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(Photo credit: edie newsroom)