Google partners with Ellen MacArthur Foundation to tackle plastic pollution using tech
Google will increase its efforts to develop and scale up new technologies that tackle plastics waste and pollution, after joining the Ellen MacArthur Foundation’s New Plastics Economy initiative.
Launched last October, the initiative aims to create a “new normal” for plastic packaging by eliminating single-use packaging materials, increasing the amount of reused or recycled plastics in new products and innovate to ensure 100% of plastic packaging can be reused, recycled, or composted by 2025.
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(Photo credit: Alphabet Inc)