Coca-Cola and Merlin Entertainments extend on-the-go plastic recycling initiative
Coca-Cola Great Britain has announced it has extended a project to place onsite reverse vending machines for plastic bottles at major UK attractions including Alton Towers Resort, Thorpe Park, and Legoland Windsor, after a trial collected more than 26,000 bottles last year.
Between 25 July and 19 October last year, Coca-Cola GB and Merlin Entertainments placed reverse vending machines at attractions, enabling visitors to recycle any 500ml plastic bottle to receive a 50% discount voucher. During the 2018 trial, more than 26,000 bottles were exchanged for vouchers.
From this week (8 July), 23 machines will be available at Merlin attractions, including Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor. Additional machines have also been rolled out at SeaLife Blackpool and Warwick Castle Resort.
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(Photo credit: edie newsroom)