Child’s play: Mattel eyes 100 per cent recycled and recyclable toys by 2030
Toymaker Mattel has set its sights on ensuring all of its products are made from and packaged in 100 per cent recycled, recyclable or bio-based materials within the next decade, with children able to get their hands on its first sustainably made toys early next year, it announced yesterday (19th Dec).
The US firm – which manufactures toys under brands including Fisher-Price, Barbie and Hot Wheels – said its first product made entirely from 100 per cent recyclable, bio-based plastic would go on sale worldwide during the first half of 2020.
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(Photo credit: Mattel)