Ribena to launch lightweight bottles made from 100% recycled plastic
Soft drinks firm Lucozade Ribena Suntory (LRS) is set to launch a lightweight redesign of its Ribena bottles in the new year, in a bid to further reduce its plastic output.
LRS has been using 100% post-consumer recycled (PCR) plastics to house its Ribena lines since 2008 – a move which has prevented the production of more than 40,000 tonnes of virgin plastic packaging. According to LRS, this is the weigh equivalent of around 30,000 Ford Fiestas.
In a move to reduce its plastic output further, the company this year trialled a new light weighted version of its bestselling product – 500ml Ribena bottles.
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