Effect of plastic packaging-reducing initiatives “unclear”
The effectiveness of global brand initiatives to reduce plastic packaging is “unclear”, according to the results of a new investigation.
The report, published by the University of Surrey and presented at the RECOUP Plastics Recycling and Resources Conference 2019, evaluates the extent to which businesses in the food and drink packaging industry – which accounts for approximately 40% of plastics produced – are responding to legal and societal drivers to change their approach to single-use plastics.
Surrey academics have analysed the plastic-related public communications from Carlsberg Group, Nestlé, Aldi, Marks and Spencer, Iceland, Quorn, PepsiCo, Coca-Cola, Müller, Princes, Kraft Heinz and Waitrose between January 2018 and September 2019.
The published report finds there is a “real need to ensure that all pledges made translate into tangible, quantifiable actions to benefit the environment, and that transparent, evidence-based measurement is adopted to monitor progress towards a circular economy”.
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(Photo credit: Circular Online)