Business giants join new WWF-led scheme helping corporates boost plastics action
Starbucks, The Coca-Cola Company and McDonald’s are among a coalition of corporates to have joined a new scheme aimed at helping businesses to translate their plastic reduction pledges into measurable impacts.
Co-ordinated by international NGO WWF, the ReSource: Plastic initiative gives participating companies access to a digital platform which enables them to develop specific actions on the road to reaching their long-term, large-scale ambitions to reduce their reliance on single-use plastics.
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